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Recording star Rihanna is bringing her Savage X Fenty product line to a 3,275-square-foot retail space at Cross County Center in Yonkers.
According to a Real Estate Weekly report, Savage X Fenty signed a long-term lease at the unit previously occupied by New York & Company. Savage X Fenty is paying a rent of $225 per square and was represented in-house on the deal.
“We strive to bring a one-of-a-kind experience to the region via our efforts to give tenants and visitors a diverse mix of retail, dining and entertainment options,” said Jim Stifel, chief investment officer of Benenson Capital, which co-owns Cross County Center with Marx Realty. “As we look ahead to the next evolution of the Cross County Center experience, it continues to dominate as one of the nation’s premiere mixed-use centers, attracting a wide variety of best-in-class retail, restaurant and office users and we’re thrilled to welcome Savage X Fenty to the mix.”
No opening date has been announced for the new store. Savage X Fenty operates additional stores in Las Vegas, Philadelphia, Houston, Culver City, California, and Reston, Virginia.
Rihanna To Open Lingerie Store In Yonkers
The store, which will sell Rihanna’s Savage X Fenty lingerie product line, will be located in Yonkers at the Cross County Center at 8000 Mall Walk, according to the news outlet.
“The Savage X Fenty brand has disrupted the lingerie sector and we are excited that Cross County Center has been selected for the company’s flagship location in New York. The brand adds a fresh pop-culture vibe to the center, which is already brimming with well-known brands and boasts a lifestyle experience like none other,” said Craig Deitelzweig, CEO of Marx Realty, which owns the shopping center, according to Real Estate Weekly.
The Yonkers store will be the sixth brick-and-mortar location for the brand, which also has stores in Las Vegas, Nevada, Houston, Texas, Culver City, California, King of Prussia, Pennsylvania, and Arlington, Virginia, according to the brand’s website.
The lingerie brand provides a wide variety of styles meant to celebrate individuality.
“Savage X means making your own rules and expressing your mood, character, and style for you-not for someone else,” Rihanna said on the brand’s website.
Marx and Benenson Announce 3,275-Square-Foot Lease With Savage x Fenty at Cross County Center in Yonkers, NY
Marx Realty, a New York-based owner, developer and manager of office, retail and multifamily property across the United States, announced that Rihanna will be bringing her Savage X Fenty product line to 3,275 square feet of space at Cross County Center in Yonkers, NY.
“The Savage X Fenty brand has disrupted the lingerie sector and we are excited that Cross County Center has been selected for the company’s flagship location in New York,” said Craig Deitelzweig. “The brand adds a fresh pop-culture vibe to the center, which is already brimming with well-known brands and boasts a lifestyle experience like none other. We remain committed to creating and providing an unforgettable experience at Cross County from dining and entertainment to an exciting retail offering and Savage X Fenty will be an amazing addition.”
Savage X Fenty signed a long-term lease at one of the most prominent corners at Cross County Center, previously occupied by New York & Company. Savage X Fenty was represented in-house on the deal. The asking rent was $225 per square foot.
“This is one of a small handful of brick-and-mortar locations for Savage X Fenty and the fact that the team chose Cross County Center speaks volumes about the Center’s strong appeal for well-known, celebrated brands,” continued Deitlelzweig.
Jointly owned by Marx Realty and Benenson Capital Partners, the 1.15 million-square-foot Cross County Center was the first open-air center in the United States when it opened in 1954. Marx Realty took over management of the center in 2019 and successfully navigated one of the most challenging real estate cycles in recent history, bringing Target to 130,000 square feet of space and signing SUNY Westchester to a 40,000-square-foot lease. This year, Marx Realty brought over 104,000 square feet of leases to Cross County Center. Forever 21 also signed a 29,720-square-foot lease renewal while A│X Armani Exchange signed a seven-year renewal for their 5,025-square-foot space in the center and Zara renewed and expanded to 29,500 square feet. H&M also signed a 10-year lease renewal to occupy 28,000 square feet where the retailer has incorporated its urban SOHO concept and is investing $5 million in the location.
The outdoor lifestyle center is located at the intersection of Cross County Parkway and I-82, attracting over 14 million visitors annually from the tri-state region. Cross County Center has attracted many of the top names in retail and dining including the first Shake Shack and only Zara location in Westchester County.
“We strive to bring a one-of-a-kind experience to the region via our efforts to give tenants and visitors a diverse mix of retail, dining and entertainment options,” said Jim Stifel, chief investment officer of Benenson Capital. “As we look ahead to the next evolution of the Cross County Center experience, it continues to dominate as one of the nation’s premiere mixed-use centers, attracting a wide variety of best-in-class retail, restaurant and office users and we’re thrilled to welcome Savage X Fenty to the mix.”
Savage X Fenty celebrates fearlessness, confidence and inclusivity with its fashion-forward styles and well-appointed retail locations in prominent regional centers. Additional brick and mortar outposts can be found in Las Vegas, NV; Houston, TX; Culver City, CA; Philadelphia, PA and Arlington, VA
Savage X Fenty to Make NY Debut in YonkersMarx Realty, a New York-based owner, developer and manager of office, retail and multifamily property across the United States, announced that Rihanna will be bringing her Savage X Fenty product line to 3,275 square feet of space at Cross County Center in Yonkers, New York, its first in the metropolitan, area in 2023.
“The Savage X Fenty brand has disrupted the lingerie sector and we are excited that Cross County Center has been selected for the company’s flagship location in New York,” said Craig Deitelzweig, Marx Realty president and CEO. “The brand adds a fresh pop-culture vibe to the center, which is already brimming with well-known brands and boasts a lifestyle experience like none other.”
Savage X Fenty signed a long-term lease at one of the most prominent corners at Cross County Center, previously occupied by New York & Company. Savage X Fenty was represented in-house on the deal. The asking rent was $225 per square foot.
“This is one of a small handful of brick-and-mortar locations for Savage X Fenty and the fact that the team chose Cross County Center speaks volumes about the Center’s strong appeal for well-known, celebrated brands,” continued Deitlelzweig.
Jointly owned by Marx Realty and Benenson Capital Partners, the 1.15 million-square-foot Cross County Center was the first open-air center in the United States when it opened in 1954. Marx Realty took over management of the center in 2019 and undertook an intensive re-leasing of the center.
“We strive to bring a one-of-a-kind experience to the region via our efforts to give tenants and visitors a diverse mix of retail, dining and entertainment options,” said Jim Stifel, chief investment officer of Benenson Capital. “As we look ahead to the next evolution of the Cross County Center experience, it continues to dominate as one of the nation’s premiere mixed-use centers, attracting a wide variety of best-in-class retail, restaurant and office users and we’re thrilled to welcome Savage X Fenty to the mix.”
Additional Savage X Fenty outposts can be found in Las Vegas, Nevada; Houston, Texas; Culver City, California; Philadelphia, Pennsylvania and Arlington, Virginia.
Rihanna is opening a store for her lingerie brand Savage X Fenty in the New York City area
Rihanna is bringing her Savage X Fenty lingerie product line to the New York City area. The brand’s flagship location in New York is expected to open in mid-2023. It will be in a 3,300-square-foot space, located at the open-air shopping center Cross County Center in Yonkers, New York. Asking rent was $225 per square foot. The lease is for 10 years. Savage X Fenty had in-house representation for the deal.
The space was previously occupied by New York & Company.This comes on the heels of the news that Rihana is expected to open her first Chicago-area lingerie store in 2023, as previously reported. Savage X Fenty has brick-and-mortar locations in cities such as Las Vegas, Houston and Philadelphia.
Cross County Center, which is jointly owned by Marx Realty and Benenson Capital Partners, is a 1.2 million-square-foot, open-air shopping center. Marx Realty took over management of the center in 2019. Notable retailers at the shopping center include Shake Shack and Zara.
Cross County Center is located at the intersection of Cross County Parkway and I-87.
Having already secured the likes of Merchants Bancorp, Bucks Productions, and online news magazine The Week as part of its roster, Marx Realty recently closed on three more lease deals with fintech companies at 10 Grand Central. Specifically, Fin Capital will occupy 5,212 square feet on the 33rd floor of the 35-story Midtown Manhattan office. Meanwhile, DIF Capital Partners and Colibri Equity Ventures will open their offices on the 23rd floor, having agreed to 3,745 square feet and 2,915 square feet of space, respectively. Asking rents ranged between $87 and $99 per square foot.
JLL’s Mitchell Konsker, Simon Landmann, Kyle Young, Carlee Palmer and Thomas Swartz negotiated on behalf of Marx Realty. JLL’s Palmer also handled Colibri Equity’s deal. Additionally, CBRE’s Anthony Manginelli and Jeff Kilimnick handled the deal for DIF Capital, and Gabi Koshgarian of Vicus Partners represented Fin Capital.
“10 Grand Central continues to attract outstanding tenants,” said Craig Deitelzweig, president and CEO of Marx Realty. “The building’s repositioning strategy and role in Midtown Manhattan’s post-pandemic rebirth has resonated with the market, and it’s incredibly exciting to elevate 10 Grand Central’s position as one of Midtown’s most exciting office offerings.”
Designed by Ely Jacques-Kahn, 10 Grand Central has undergone major renovations since 2019. The effort — lead by David Burns, principal of Studios Architecture — was part of Marx Realty’s repositioning strategy for the 359,000-square-foot tower. Notably, the new façade features soaring marquee brass fins and oversized walnut doors. The lobby has also been refurbished, boasting a 7,500-square-foot indoor/outdoor lounge and club floor. The property also has a 40-seat conference space and a 1930s-inspired garden party outdoor space, dubbed The Ivy Terrace.
“10 Grand Central has more terraces than floors,” said Marx Realty President & CEO, Craig Deitelzweig. “The Ivy Terrace is only one of 44 terraces. Our repositioning strategy brought back multiple outdoor terraces that were once unused and undervalued and are now a key amenity for many in the building’s remarkable tenant roster.”
This year, lease deals at 10 Grand Central added up to more than 50,000 square feet of office and ground floor retail space. The building is home to notable companies, such as: real estate investment and management firm Strata Equity Group; conference organizer for health innovation HLTH; golf investing and tour organizing company LIV Golf Inc.; real estate investment firm Benenson Capital Partners; and international news agency Agence France-Presse.
Marx Realty Signs Three at 10 Grand Central
DIF Capital Partners, Colibri Equity Ventures and Fin Capital have signed long-term leases totaling 11,872 square feet at 10 Grand Central, announced landlord Marx Realty. Global asset manager Fin Capital will be taking the entire 5,212-square-foot space on the 33rd floor while global independent fund manager DIF Capital Partners and venture capital firm Colibri Equity Ventures took 3,745 square feet and 2,915 square feet respectively on the 23s floor.
“10 Grand Central continues to attract outstanding tenants,” said Craig Deitelzweig, president and CEO of Marx Realty. “The building’s repositioning strategy and role in Midtown Manhattan’s post-pandemic rebirth has resonated with the market.”
DIF Capital Partners was represented by Anthony Manginelli of CBRE while Gabi Koshgarian of Vicus Partners represented Fin Capital. JLL’s Carlee Palmer represented Colibri Equity Ventures in the transaction. The leases asking rents ranged between $87 and $99 per square foot.
The Ely Jacques-Kahn-designed office tower underwent Marx Realty’s signature top-to-bottom reposition strategy in 2019. The building’s features include a new façade sporting marquee brass fins and oversized walnut doors, attended by a uniformed doorman; a lobby featuring walnut wood and brushed brass and a 7,500-square-foot indoor/outdoor lounge and club floor boasting oversized artwork, a café complete with built-in appliances (including a gelato machine), a 40-seat conference space and The Ivy Terrace, an inviting outdoor space reminiscent of a 1930s era garden party.
“10 Grand Central has more terraces than floors,” added Deitelzweig. “The Ivy Terrace is only one of 44 terraces. Our repositioning strategy brought back multiple outdoor terraces that were once unused and undervalued and are now a key amenity for many in the building’s remarkable tenant roster.”
The latest amenity offering at 10 Grand Central is the Marx Mobile, a branded state-of-the-art luxury electric Porsche Taycan that will serve as the building’s house car. Marx Mobile is accessible to all the building’s tenants through the company’s proprietary MarxConnect software and will transport tenants as they traverse Manhattan — east/west from the East River to Eighth Avenue and north/south from Central Park to Union Square.
SUNY Westchester Community College Opens Expanded Yorkers Location
SUNY Westchester Community College (SUNY WCC), in a continuation of its commitment to deploying innovative ways to extend access to higher learning, launched a new state-of-the-art location in Yonkers to expand pathways to high-demand jobs and workforce development for the growing college population. SUNY Westchester Yonkers, located in the Cross County Center, is easily accessible for residents of southern Westchester and northern Bronx looking to pursue degree programs or workforce training. Today’s ceremonial ribbon cutting marks a new era for SUNY Westchester’s partnerships in Yonkers.
SUNY Westchester Yonkers offers a full array of student services, over 130 classes, and courses for selected associate degree programs. Its high-tech facilities include HyFlex Classrooms configured to support a flexible teaching environment utilizing advanced equipment that enables face-to-face and synchronous online learning simultaneously. The new location includes a fashion design lab for students who want to earn a degree in Fashion Design & Technology, as well as computer and science labs.
Other programs offered at SUNY Westchester Yonkers include Criminal Justice, Business Management and Liberal Arts. Workforce development and English as a Second Language (ESL) programs are also offered. Additionally, students have access to clubs, student support services, and academic support.
“Supporting students where they live and work is essential to the SUNY WCC experience,” said Westchester County Executive George Latimer. “I am proud of our efforts to freeze tuition and expand services so the residents of southern Westchester can have even more opportunities to better themselves and their families both now and for generations to come.”
“This partnership with SUNY Westchester allows students to continue achieving academic excellence while training to develop important skills required for the workforce,” said Yonkers Mayor Mike Spano. “This location opens the door to students in Yonkers and the surrounding areas to experience education in a setting unlike any other. I am confident the City of Yonkers can offer internship and job opportunities for students to continue to grow.”
“SUNY Westchester Community College has a mission of providing high quality education that is accessible and affordable,” said Dr. Belinda S. Miles, President of Westchester Community College. “Our new Yonkers location makes the most affordable college in the region geographically convenient for the thousands of residents in southern Westchester and the northern Bronx who seek a high-quality post-secondary education and gain high-demand middle skills jobs.”
“We are thrilled to welcome SUNY Westchester community to Cross County Center,” said Craig Deitelzweig, president and CEO of Marx Realty. “Cross County Center operates as a ‘town square’ for the community and we believe SUNY Westchester’s expansion and commitment to the Center will further its success and add to its dynamism and vibrancy.”
“SUNY Westchester Community College has been a long-time tenant at Cross County Center, and we are delighted by their continued expansion and success” added Jim Stifel, Executive Vice President, Benenson Capital Management.
SUNY Westchester Yonkers, located in Cross County Center at the intersection of Route I-87 and the Cross County Parkway, is easily accessible via public transportation or by car with ample free parking. Registration is open for spring classes that begin January 17.
For more information about programs and services at the SUNY Westchester Yonkers.
Marx Realty Signs DIF Capital Partners, Colibri Equity Ventures
Financial Firms Attracted to the Building’s Location and Premiere Hospitality Offering
Marx Realty (MNPP), a New York-based owner, developer and manager of office, retail and multifamily property across the United States, announced DIF Capital Partners, Colibri Equity Ventures, and Fin Capital have signed long-term leases totaling 11,872 square feet at 10 Grand Central. Global asset manager Fin Capital will be taking the entire 5,212-square-foot space on the 33rd floor while global independent fund manager DIF Capital Partners and venture capital firm Colibri Equity Ventures take 3,745 square feet and 2,915 square feet respectively on the 23rd floor.
“10 Grand Central continues to attract outstanding tenants,” said Craig Deitelzweig, president and CEO of Marx Realty. “The building’s repositioning strategy and role in Midtown Manhattan’s post-pandemic rebirth has resonated with the market and it’s incredibly exciting to elevate 10 Grand Central’s position as one of Midtown’s most exciting office offerings.”
DIF Capital Partners was represented by Anthony Manginelli of CBRE while Gabi Koshgarian of Vicus Partners represented Fin Capital. JLL’s Carlee Palmer represented Colibri Equity Ventures in the transaction. The leases asking rents ranged between $87 and $99 per square foot.
The Ely Jacques-Kahn-designed office tower underwent Marx Realty’s signature top-to-bottom reposition strategy in 2019. Among the building’s most impressive features are the new façade’s soaring marquee brass fins and oversized walnut doors, attended by a uniformed doorman; a sleekly styled lobby featuring walnut wood and brushed brass; as well as a 7,500-square-foot indoor/outdoor lounge and club floor boasting oversized artwork, a café complete with built-in appliances (including a gelato machine), a 40-seat conference space and The Ivy Terrace, an inviting outdoor space reminiscent of a 1930’s era garden party.
“10 Grand Central has more terraces than floors,” added Deitelzweig. “The Ivy Terrace is only one of 44 terraces. Our repositioning strategy brought back multiple outdoor terraces that were once unused and undervalued and are now a key amenity for many in the building’s remarkable tenant roster.”
The latest amenity offering at 10 Grand Central is the Marx Mobile, a branded state-of-the-art luxury electric Porsche Taycan that will serve as the building’s house car. Marx Mobile is accessible to all the building’s tenants through the company’s proprietary MarxConnect software and will transport tenants as they traverse Manhattan — east/west from the East River to 8th Avenue and north/south from Central Park to Union Square.
10 Grand Central has signed over 50,000 square feet of office and ground floor retail space so far in 2022; the building’s notable roster of tenants includes bank holding company Merchants Bancorp; real estate investment and management company Strata Equity Group; conference organizer for health innovation HLTH; golf investing and tour organizing company LIV Golf Inc.; weekly online news magazine The Week; real estate investment firm Benenson Capital Partners; and Goldman Sachs-backed Crux Informatics. High-profile tenants also include Dwayne “The Rock” Johnson’s production company, Seven Bucks Productions (as reported by the New York Post); insurance giant MassMutual, and international news agency Agence France-Presse.
The redesign was led by David Burns, principal of Studios Architecture. JLL’s Mitchell Konsker, Benjamin Bass, Kip Orban, Carlee Palmer, and Thomas Schwartz are leading a team handling the leasing for Marx Realty. The building’s asking rents range between $65 and $120 per square foot.
10 Grand Central Adds Trio of Financial Tenants
By: Paul Bubny
DIF Capital Partners, Colibri Equity Ventures and Fin Capital have signed long-term leases totaling 11,872 square feet at Marx Realty’s 10 Grand Central in Midtown Manhattan. Global asset manager Fin Capital leased the entire 5,212-square-foot space on the 33rd floor while global independent fund manager DIF Capital Partners and venture capital firm Colibri Equity Ventures took 3,745 square feet and 2,915 square feet, respectively on the 23rd floor.
“10 Grand Central continues to attract outstanding tenants,” said Craig Deitelzweig, president and CEO of Marx Realty. “The building’s repositioning strategy and role in Midtown Manhattan’s post-pandemic rebirth has resonated with the market and it’s incredibly exciting to elevate 10 Grand Central’s position as one of Midtown’s most exciting office offerings.”
DIF Capital Partners was represented by Anthony Manginelli of CBRE, while Gabi Koshgarian of Vicus Partners represented Fin Capital. JLL’s Carlee Palmer represented Colibri Equity Ventures.