Contact
Luxury label Baccarat unveils co-branded office building in Manhattan
February 27, 2025
French company has penthouse US headquarters at 545 Madison
French luxury crystal label Baccarat has lent its signature touch to the office building at 545 Madison Ave. (Marx Realty)
By Andria Cheng
Luxury crystal label Baccarat, having licensed its moniker to a residential property in New York, now has a namesake office building.
The French company, known for its array of products including lighting, decor, barware and fragrance, unveiled a co-branding arrangement at 545 Madison Ave. after signing a 10,000-square-foot penthouse U.S. headquarters and mezzanine lease there, building owner Marx Realty and Baccarat said Wednesday in a statement.
Colloquially known as the Baccarat Building, the property showcases Baccarat’s lavish touch: Chandeliers grace the lobby, while crystal barware and accessories are featured at the exclusive tenant lounge. Even the house car, an electric Rivian, has Baccarat’s signature scent subtly infused into its ventilation system, Baccarat and Marx said.
“Marx and Baccarat’s collaboration represents an evolution of our hospitality-infused aesthetic and approach,” Craig Deitelzweig, president and CEO of Marx, said in the statement. “With Baccarat’s essence throughout 545 Madison, we’ve seamlessly blended the lines between elegant workspaces and luxury-branded hospitality.”
Deitelzweig previously said Marx proposed the co-branding partnership as part of the landlord’s move to adopt hotel-like amenities to help attract tenants.
That strategy looks to have paid off. For instance, 545 Madison has a vacancy rate of 6.2%, far below the 13.6% rate in the Plaza District, the largest U.S. office cluster and where the property sits, according to CoStar data.
For Baccarat, which celebrated its 260th anniversary in 2024, the partnership “punctuates” the luxury house’s evolution, the statement said.
Baccarat’s new office features floor-to-ceiling windows, warm white oak wood floors, sliding glass walls and a private terrace. A central, light-filled staircase connects the two-story space featuring bold statement pieces.
The building is located just blocks from Baccarat’s boutique retail location at 635 Madison Ave. and near Baccarat Hotel & Residences.