November 6, 2023

Immersive Gamebox, an experiential retailer that features virtual reality-style games with aliens, “Paw Patrol” characters and more, has signed on for 4,500 square feet inside a D.C. office building.

It will be the first Immersive Gamebox in the District and the second in the region. The London-based company opened a 2,217 square-foot location in Arlington’s Ballston Quarter mall in 2022.

The D.C. venue will be located at Marx Realty’s The Grogan office building at 819 7th Street NW in D.C.’s Chinatown. The 21,000-square-foot building is named after a furniture store that occupied the building in the early 20th century. Immersive Gamebox is taking both street-level and lower-level space in the building. Part of that space previously housed D.C.’s first-ever Nando’s Peri-Peri.

Immersive Gamebox was represented in the deal by Logan Chambers Powell at Dochter & Alexander Retail Advisors and Marx Realty was represented by Lindsey St. Maxens and Jennifer Price at KLNB.

Marx purchased the building in 2018. It said it has launched an overhaul of the building that will include new entry doors, updated façade and renovated lobby. The mezzanine level of the penthouse will be remade into a collaboration space with café and city views.

Marx Realty also owns two other D.C. office buildings: The Herald, at 1307 New York Ave. NW and One Glover at 2121 Wisconsin Ave. NW.

Immersive Gamebox currently has more than a dozen U.S. locations, with plans for many more in the years ahead.

View the Full Article