MARX REALTY PROPERTY MANAGEMENT TEAM

Co-owned and managed by Marx Realty, Cross County Shopping Center’s property management team works to strategically remerchandise and elevate the retailer and guest experience throughout the Westchester County, NY property. The team, led by senior manager of property management Carl Calabro, senior manager of marketing Liz Pollack, operations manager Jamie Cekai and senior director of leasing, Mark Utreras, works to drive experience, sustainability and convenience at the center, which celebrated its 65th anniversary last year as one of the nation’s original outdoor shopping destinations. Implementing a multi-year strategic plan to drive revenue and occupancy through activated common areas, the team maintains a robust schedule of traffic-driving events, family-friendly amenities and digital attractions to ensure success. Delivering unique spaces and immersive experiences, including a pop-up ice-skating rink and a food truck market, the team continues to differentiate the destination during the ever-evolving retail landscape. 

Working to diligently to maximize income through rent opportunities, business development revenues, reduced expenses and increased operational efficiencies, the team’s efforts have resulted in a 10% net operating income increase since 2016. While managing retailer relationships, the team accommodates the center’s nearly 11 million annual visitors by finding ways to increase gross leasable areas, such as back of house and lower-level space. The leasing team also works to de-lease where possible while adding fresh in-demand retail options. The team additionally converted more than 300 parking lot light-pole fixtures and 40 truck tunnel lights to LED fixtures, resulting in $193,000 in cost savings. Increasing sales, attracting attendees, growing social media impressions and generating sponsorship income through the creation and execution of various programs and advertising campaigns, the team has received a number of prestigious awards for its efforts with the center.

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