Having already secured the likes of Merchants Bancorp, Bucks Productions, and online news magazine The Week as part of its roster, Marx Realty recently closed on three more lease deals with fintech companies at 10 Grand Central. Specifically, Fin Capital will occupy 5,212 square feet on the 33^rd floor of the 35-story Midtown Manhattan office. Meanwhile, DIF Capital Partners and Colibri Equity Ventures will open their offices on the 23rd floor, having agreed to 3,745 square feet and 2,915 square feet of space, respectively. Asking rents ranged between $87 and $99 per square foot.

JLL’s Mitchell Konsker, Simon Landmann, Kyle Young, Carlee Palmer and Thomas Swartz negotiated on behalf of Marx Realty. JLL’s Palmer also handled Colibri Equity’s deal. Additionally, CBRE’s Anthony Manginelli and Jeff Kilimnick handled the deal for DIF Capital, and Gabi Koshgarian of Vicus Partners represented Fin Capital.

“10 Grand Central continues to attract outstanding tenants,” said Craig Deitelzweig, president and CEO of Marx Realty. “The building’s repositioning strategy and role in Midtown Manhattan’s post-pandemic rebirth has resonated with the market, and it’s incredibly exciting to elevate 10 Grand Central’s position as one of Midtown’s most exciting office offerings.”

Designed by Ely Jacques-Kahn, 10 Grand Central has undergone major renovations since 2019. The effort — lead by David Burns, principal of Studios Architecture — was part of Marx Realty’s repositioning strategy for the 359,000-square-foot tower. Notably, the new façade features soaring marquee brass fins and oversized walnut doors. The lobby has also been refurbished, boasting a 7,500-square-foot indoor/outdoor lounge and club floor. The property also has a 40-seat conference space and a 1930s-inspired garden party outdoor space, dubbed The Ivy Terrace.

“10 Grand Central has more terraces than floors,” said Marx Realty President & CEO, Craig Deitelzweig. “The Ivy Terrace is only one of 44 terraces. Our repositioning strategy brought back multiple outdoor terraces that were once unused and undervalued and are now a key amenity for many in the building’s remarkable tenant roster.”

This year, lease deals at 10 Grand Central added up to more than 50,000 square feet of office and ground floor retail space. The building is home to notable companies, such as: real estate investment and management firm Strata Equity Group; conference organizer for health innovation HLTH; golf investing and tour organizing company LIV Golf Inc.; real estate investment firm Benenson Capital Partners; and international news agency Agence France-Presse.