July 17, 2020

Marx Realty has signed two new retail leases in tony Greenwich, CT.

Health-conscious salad chain Sweetgreen and Italian luxury clothing brand Eleventy will occupy new locations at Marx Realty’s 98-102 Greenwich Avenue. 

Sweetgreen signed a 10-year, 3,100 s/f lease while Eleventy signed a short-term, 2,125 s/f lease. Both brands will benefit by opening their first Connecticut locations on the most desirable retail shopping destination in Connecticut.

Marx Realty was represented in-house by Henry Henderson on both deals, vice president of leasing. Sweetgreen was represented by Jacqueline Klinger of The Shopping Center Group. Eleventy was represented by Davie Berke of JLL. Asking rent was $120 psf for both.

“We are thrilled to welcome both Sweetgreen and Eleventy to a fantastic new location in Greenwich,” said Craig Deitelzweig, President and CEO of Marx Realty. 

“On top of being surrounded by numerous national retailers along Greenwich Avenue, both properties are on a high-pedestrian traffic area and also offer the option to set up outdoor seating, especially key as we continue to navigate the ongoing COVID-19 pandemic.”

Marx Realty and Sweetgreen had previously signed a 3,500 s/f  lease in January for a new location at 10 Grand Central, a 35-story Ely Jacques-Kahn designed office tower located in Midtown East neighborhood. Sweetgreen joined 10 Grand Central as Marx Realty was finishing the redesign of the building..

Sweetgreen chose to move forward with a second lease with Marx Realty as they believe the Marx team has design sensibility that aligns with its brand. The new location is expected to open late Summer.

Eleventy was looking to expand their presence in the east coast and into Connecticut. This short-term lease will enable them to set up a pop-up store in Greenwich with potential for becoming a permanent fixture in the area with a long-term deal. The Italian luxury brand’s new Connecticut store is officially opening on August 15.

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