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Marx Realty unveils plans for Penthouse Collection at 10 Grand Central
November 05, 2019
Manhattan, NY Marx Realty (MNPP) will transform the top five floors at its 10 Grand Central office tower into a suite of penthouse offices. Dubbed The Penthouse Collection, the offices can be configured as 5,000 s/f single-floor leases or combined into a 10,000 s/f duplex space or a 15,000 s/f triplex office. The spaces on floors 32-36 will be reinvented as office spaces designed to attract international fashion brands, financial powerhouses and technology firms.
Having signed over 178,000 s/f of new leases since the announcement of the building’s repositioning less than a year ago, Marx Realty saw the potential in bringing new life to the upper floor spaces considering the views, potential for 20-ft. ceiling heights and outdoor terrace spaces.
“The next logical step after bringing our one-of-a-kind hospitality aesthetic to 10 Grand Central was to provide the ultimate office experience for high-end users,” said Craig Deitelzweig, president and CEO of Marx Realty. “We’ve already attracted top-tier tenants and well-known groups to the building with our hotel-like ambiance, best-in-class service and beautifully designed office spaces. The Penthouse Collection raises the bar even higher with ridiculously luxurious finishes and an experience comparable to a stay at the finest penthouse suite in a luxury hotel.”
The Penthouse Collection experience begins with private elevators from the recently redesigned and relocated lobby at 10 Grand Central, which boasts a uniformed doorman, oversized walnut wood doors and a signature scent that is diffused throughout the building. Each suite will feature rich walnut wood finishes, herringbone hardwood floors and a private bar and café combined with upscale touches reminiscent of the most exclusive members-only clubs.
The upper-most floors – 35 and 36 – will be connected with a grand staircase fashioned in walnut wood and polished stone for a combined total of 10,000 s/f and will offer a 3,500 s/f sky garden terrace on the east side and a separate 2,400 s/f solarium on the west side. Ceiling heights of 20 ft. give way to floor-to-ceiling windows that offer in-your-face views of the Chrysler Building and the surrounding architecture of Midtown East while a library wall adds a literary flair to the space. A fireplace and bar round out the offerings on the 36thfloor. On the 32nd and 33rd floors, Marx Realty will outfit 5,000 s/f, single-floor spaces with the finest finishes in line with the hospitality aesthetic of the building. These floors can be leased individually by separate firms or joined by a staircase to create a duplex office experience for a single user.
“This penthouse experience will be like nothing else in the New York market,” said Deitelzweig. “10 Grand Central and its game-changing hospitality aesthetic is well-known and we’re taking it up a notch with The Penthouse Collection. We’re fielding inquiries on a daily basis from some of the most elite firms in the country.”
The reveal of The Penthouse Collection comes on the heels of Marx Realty’s $48 million repositioning which includes a redesigned and relocated four-story entry portal and marquee and the addition of a seventh-floor lounge, café, terrace, and 40-seat conference space at the 36-story Ely Jacques-Kahn designed office tower. In addition, the repositioning included a new façade with a soaring marquee featuring brass fins. The accents and finishes from the lobby evoke a high-end hotel vibe that continues with a suite of hospitality-styled amenities on the seventh floor. The indoor/outdoor café and lounge boasts a confluence of 7,500 square feet of hospitality-styled amenities including a well-appointed lounge with ample seating and a café, a conference facility seating 40 and The Ivy Terrace, an inviting outdoor space reminiscent of a 1930s era garden party.
The redesign was led by a Marx interior design team and David Burns, principal of Studios Architecture. JLL’s Cynthia Wasserberger, Sam Seiler, David Kleiner and Carlee Palmer are leading a team handling the leasing for Marx Realty.
Marx Realty most recently signed Goldman Sachs-backed Crux Informatics to a 10-year full-floor lease at 10 Grand Central. High-profile tenants also include Dwayne “The Rock” Johnson’s production company, Seven Bucks Productions (as reported by the NYPost.com); insurance giant MassMutual, international news agency Agence France-Presse; UK-based sports private equity firm 23 Capital; asset management firm Everside Capital Partners; and, educational technology company Decoded. They join investment firm Benenson Capital Partners; Dennis Publishing’s The Week; and advertising association powerhouse ANA.