By Julian Nazar | Mar 12, 2024

Tech provider UpSlide is the latest tenant to sign a lease at Midtown office building 10 Grand Central.

UpSlide will occupy a 9,500-square-foot space on the sixth floor of the building.

The lease is for 10 years.

Cushman & Wakefield’s Lexie Perticone represented UpSlide in the deal.

JLL’s Mitchell Konsker, Kyle Young, Carlee Palmer, Simon Landmann and Thomas Schwartz represented the landlord, Marx Realty.

Asking rents per square foot in the building range from $68 to $130.

UpSlide is moving to 10 Grand Central from a location at 1 Rockefeller Plaza.

Marx Realty CEO and President Craig Deitelzweig said in a statement UpSlide’s deal “comes on the heels of announcing 24,000 square feet of new and renewed office leases at the building last month.”

Among the recently signed deals are leases with The Completed Life Initiative, law firm Freedman Normand Friedland, Rebalance Management and Bancorp Bank.

In the past year, Marx Realty has leased more than 94,000 square feet of office and retail space at 10 Grand Central, a 432,400-square-foot property.

Other tenants in the building include Dwayne “The Rock” Johnson’s production company, Seven Bucks Productions; insurance company MassMutual; and international news agency Agence France-Presse.

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