Rihanna is bringing her Savage X Fenty lingerie product line to the New York City area. The brand’s flagship location in New York is expected to open in mid-2023. It will be in a 3,300-square-foot space, located at the open-air shopping center Cross County Center in Yonkers, New York. Asking rent was $225 per square foot. The lease is for 10 years. Savage X Fenty had in-house representation for the deal. 

The space was previously occupied by New York & Company.This comes on the heels of the news that Rihana is expected to open her first Chicago-area lingerie store in 2023, as previously reported. Savage X Fenty has brick-and-mortar locations in cities such as Las Vegas, Houston and Philadelphia.

Cross County Center, which is jointly owned by Marx Realty and Benenson Capital Partners, is a 1.2 million-square-foot, open-air shopping center. Marx Realty took over management of the center in 2019. Notable retailers at the shopping center include Shake Shack and Zara.

Cross County Center is located at the intersection of Cross County Parkway and I-87.