July 15, 2020

Health-Conscious Salad Chain Sweetgreen and Italian Luxury Brand Eleventy To Open First Locations in Connecticut

Marx Realty, a New York-based owner, developer and manager of office, retail and multifamily property across the United States, announced that their in-house team has signed health-conscious salad chain Sweetgreen and Italian luxury clothing brand Eleventy to new locations at Marx Realty’s building on 98-102 Greenwich Avenue in the affluent town of Greenwich, Connecticut. Sweetgreen signed a 10-year, 3,100-square-foot lease while Eleventy signed a short-term, 2,125-square-foot lease. Both brands will benefit by opening their first Connecticut locations on the most desirable retail shopping destination in Connecticut.

Marx Realty was represented in-house by Henry Henderson on both deals, vice president of leasing. Sweetgreen was represented by Jacqueline Klinger of The Shopping Center Group. Eleventy was represented by Davie Berke of JLL. Asking rent was $120 per square foot for both.

“We are thrilled to welcome both Sweetgreen and Eleventy to a fantastic new location in Greenwich,” said Craig Deitelzweig, President and CEO of Marx Realty. “On top of being surrounded by numerous national retailers along Greenwich Avenue, both properties are on a high-pedestrian traffic area and also offer the option to set up outdoor seating, especially key as we continue to navigate the ongoing COVID-19 pandemic.”

Marx Realty and Sweetgreen had previously signed a 3,500-square-foot lease in January for a new location at 10 Grand Central, a 35-story Ely Jacques-Kahn designed office tower located in the heart of Manhattan’s Midtown East neighborhood. Sweetgreen joined 10 Grand Central as Marx Realty was finishing the hospitality-infused redesign of the building, including a new façade, lobby, and a state-of-the-art lounge and terrace.

Sweetgreen chose to move forward with a second lease with Marx Realty as they believe the Marx team has strong design sensibility that aligns with its brand. Marx understands Sweetgreen’s specific needs and is in sync with today’s ever-changing consumer tastes. This location is expected to open late Summer.

Eleventy was looking to expand their presence in the east coast and into Connecticut. This short-term lease will enable them to set up a pop-up store in Greenwich with potential for becoming a permanent fixture in the area with a long-term deal. The Italian luxury brand’s new Connecticut store is officially opening on August 15th.

Sweetgreen was founded in 2007 as a destination for simple, seasonal, healthy food and currently operates in 100 locations throughout 10 states. The company’s mission focuses on inspiring healthier communities by connecting people to real food and maintaining an important link between growers and consumers while taking special care with its approach to design. As with all their locations, this new space in Greenwich will preserve and honor the look and feel of the building and will include an open kitchen aesthetic that reflects Sweetgreen’s commitment to transparency.

Also founded in 2007, Eleventydresses every person who aspires to self-improvement with tailored and responsible Italian elegance. The company is focused on creating beautifully constructed garments for men and women at reasonable prices, while introducing sustainability and ethics into its practices.

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