November 25, 2019

Content targeting company Zefr has signed a 15,000-square-foot, 10-year lease on the 13th floor at 10 Grand Central, announced building owner and manager Marx Realty. The company is relocating from 292 Madison Avenue.

“Zefr is the type of cutting-edge tenant that gravitates towards the authentic and highly designed hospitality-like office space that uniquely defines 10 Grand Central,” said Craig Deitelzweig, president and CEO of Marx Realty. “They instantly fell in love with the warm and inviting nature of the building and they know that no other space would better help them in attracting the best talent in New York.”

The recent completion of a redesigned four-story entry portal, marquee, lobby, lounge, Ivy terrace, and 40-seat conference space was part of the $48 million repositioning of the 35-story Ely Jacques-Kahn designed office tower. In addition, the repositioning included a new façade with a soaring marquee featuring brass fins and oversized walnut doors. Amenities include a well-appointed lounge with ample seating and a café, a conference facility with seating for 40 and The Ivy Terrace, an inviting outdoor space reminiscent of a 1930s era garden party.

Marx Realty has signed 193,000 square feet of new leases since the announcement of the building’s repositioning in mid-2018. During that time, occupancy has increased from 78% to 93%.

JLL’s Cynthia Wasserberger, Sam Seiler, David Kleiner and Carlee Palmer are leading a team handling the leasing for Marx Realty. The building’s asking rents range between $82 and $130 per square foot.

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