December 2, 2019

Content targeting company ZEFR signed a 15,000-square-foot, 10-year lease at Marx Realty’s 10 Grand Central. The company is relocating from 292 Madison Ave.

JLL’s Cynthia Wasserberger, Sam Seiler, David Kleiner and Carlee Palmer are handling lease-up at the repositioned Midtown East property. Since Marx Realty began the property’s $48-million makeover in mid-2018, occupancy has increased from 78% to 93%.

“ZEFR is the type of cutting-edge tenant that gravitates towards the authentic and highly designed hospitality-like office space that uniquely defines 10 Grand Central,” said Craig Deitelzweig, Marx Realty’s CEO. “They instantly fell in love with the warm and inviting nature of the building, and they know that no other space would better help them in attracting the best talent in New York.”

Other recent signings at 10 Grand Central include Crux Informatics, a Goldman Sachs-based provider of data onboarding services; insurance giant MassMutual and international news agency Agence France-Presse.

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